Strategy · Connection · Impact

Senior digital leadership. On demand. Without the headcount.

GreyJ Digital is a senior digital marketing consultancy for ambitious SMEs and agencies — strategy, direction and orchestration from a senior operator, without the cost or commitment of a full-time hire.

How we work

Three moves. Not a hundred slides.

Most marketing problems aren't a lack of activity — they're a lack of direction. We diagnose what's actually happening, set the path forward, then make sure it gets delivered. Three deliberate steps, no fluff.

01 / Diagnose

See the whole network

A senior look at the entire digital operation — channels, team, agencies, tech, data, commercials. What's working, what isn't, what's missing, what's noise. Honest and specific.

02 / Direct

Set the path forward

A prioritised roadmap that names the decisions to make, the investments that matter, and the bets to stop running. Written for leadership, not the agency floor.

03 / Deliver

Make it actually happen

Ongoing senior oversight — running the in-house team, managing agencies and freelancers, keeping the work pointed at commercial outcomes. The strategy lives or dies here.

What we help with

Full stack. Genuinely.

Two decades building, running and turning around digital marketing functions means breadth across the full network of disciplines — not a specialist who's "also done a bit of strategy."

Digital strategy & roadmapsLead
Performance marketingLead
SEO & AI search
Paid media & programmatic
Social & content
Commerce & retail media
CRM, email & lifecycle
Analytics & measurementLead
Martech selection & ops
Agency & partner managementLead
Team & operating model
UX, CRO & site optimisation
About

Senior direction for businesses serious about commercial outcomes.

GreyJ Digital is a senior digital marketing consultancy for ambitious SMEs and agencies. The practice exists for a specific situation: when a business has invested heavily in digital but isn't getting the commercial returns — because the strategy is unclear, the team isn't aligned, the agencies aren't being managed well, or the tech stack has grown faster than the thinking behind it.

The work is senior by design. No deck theatre, no junior staff on rotation, no upsell engine. A single point of senior accountability across the full digital network — strategy, channels, team, agencies, data, commercials — pointed at outcomes that move the business.

Founder GreyJ Digital is led by Graeme Jackson — two decades of senior digital marketing leadership across DTC, B2B SaaS, commerce and ticketing, with hands-on UK operations and multi-territory African experience. Available for fractional engagements, strategic projects and advisory work.

Selected work

A track record, not a logo wall.

Anonymised summaries of senior engagements behind the practice — the sector, the scope, the work that mattered. Detailed case studies available on request under NDA.

UK DTC ecommerce
Operations leadership for a fast-growth direct-to-consumer mattress brand — channel strategy, agency management, paid acquisition and full commercial performance across the UK market.
DTC · Ecommerce · UK
Pan-African events & ticketing
Multi-territory digital marketing leadership for an events and ticketing platform. B2C lead acquisition and full-funnel pipelines into event ticketing and attendance, with post-event continued community building, engagement and aftersales — turning a one-off transaction into a sustained relationship.
Events & Ticketing · Pan-African
SME & agency engagements
A decade of senior independent practice across UK, European and African markets — audits, fractional leadership and strategic projects for founders, agency MDs and growth-stage businesses.
Cross-sector · UK · EU · Africa

A senior pair of eyes,
on your digital marketing.

Whether it's a thirty-minute conversation about where you're stuck, a structured diagnostic of what you've got, or a fractional engagement to lead the work forward — start a conversation. No deck. No pitch. Just a working chat.